The Austin Cohen Podcast
The Austin Cohen Podcast is for chiropractors ready to grow beyond the adjustment. Hosted by Dr. Austin Cohen, this show dives into business, leadership, retention, and personal growth to help you build a practice—and life—on purpose. No fluff, just real strategies that move the needle.
Episodes
72 episodes
EP72: Your Q4 Is Already Decided
Your numbers this month aren't a report card on this month. They're a report card on decisions you made about six months ago.Which means your fourth quarter is already mostly decided, and you can't fix it by working harder in October.
EP71: The 600 lb log that's crushing your practice
You can have the strongest money mindset in the building and still watch your growth stall. Why? Because your practice doesn't rise to the level of your beliefs. It falls to the level of your team's.In this episode, I'm sharing a lesson ...
EP70: The Raise You Shouldn't Give (And the One You're Too Scared To)
Every practice owner knows the knock on the door. Your associate sits down and says "I've been here three years, I think it's time we talk about my pay." And most of us get this conversation wrong in one of two directions.Some of you giv...
EP69: Reflection Day: The Mid-Year Reset
At the beginning of the year, it is easy to set goals, feel motivated, and imagine the person you want to become. But by the middle of the year, your habits, calendar, health, relationships, and business have started telling the truth.I...
EP68: Jesse Itzler: You Only Get So Many Summers Left
Jesse Itzler did the math on his own life and it stopped me cold.His oldest is about to be a junior. That's two summers left under the same roof. And when he breaks it down to weekends, to football games, to the number of times he'll rea...
EP67: Potential Doesn’t Equal Performance
A great product, a talented team, and massive potential are not enough. In this episode, Dr. Austin Cohen breaks down the leadership lesson behind companies like Lucid and how the same principle applies inside a chiropractic practice. If your t...
EP66: The Funeral Test: Are You Building a Life People Will Remember?
I recently got back from a funeral, and it reminded me of something most of us know but rarely live like we know:Nobody remembers the gifts. They remember the moments.At the end of someone’s life, people do not usually talk abou...
EP65: Beyond the Yes: 5 Steps to Getting Real Commitment
Most practice owners think the “yes” is the win. A patient says yes to care, a team member agrees to a plan, or a client commits in the moment, and it feels like the hard part is done.But the real work starts after the yes.In th...
EP64: Stop Chasing Revenue. Start Building a Life You Respect
Everybody loves to talk about revenue.How much they make per month. How fast they are growing. How big the business is getting.And revenue matters. Profit matters. The numbers matter.But revenue is not ...
EP63: The Man in the Mirror Is Your First Patient
This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning...
EP62: Improve Sales from 2x to 10x with Dr Dan Bai
Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales.If the word "sales" makes you cringe, this one's for yo...
EP61: You Already Know What's Wrong. This Is How You Fix It.
Every practice owner I talk to knows exactly what's broken in their business.The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off.They know. They just haven't done ...
EP60: The Two Things I Bought That Changed My Life (Neither Cost More Than $50)
Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so ...
EP59: The Question I Ask Every Hire
Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality.I did it for years. And it cost me more than I can calculate.In this episode I'm breaking do...
EP58: "Good." What I think every time a doc tells me they're overwhelmed
Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same.Good.In this episode I'm talking about wha...
EP57: Your Problems Are the Roadmap to Growth
If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you?Almost nobody does.In this episode, Austin talks about the invisible weight people carry that we n...
EP56: The $2 That Was Costing Me Everything
In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that sing...
EP55: Your Core Values Are Decoration
Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one.So I started over. I...
EP54: Your Life Is a Mirror. Do You Like What You See?
You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything ar...
EP53: A Life That Changed Thousands (A Tribute to Dr. Guy Riekeman)
His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice,...
EP52: Everything Is Your Fault (And That's the Good News)
Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it?In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme owners...
EP51: One Birthday Call Saved a Customer for 7 Years
What does a birthday voicemail have to do with keeping clients for life? Everything.In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over...
EP50: AI Is a Tool, Not Your Voice. Stop Letting It Replace You
Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real ...