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The Austin Cohen Podcast
The Austin Cohen Podcast is for chiropractors ready to grow beyond the adjustment. Hosted by Dr. Austin Cohen, this show dives into business, leadership, retention, and personal growth to help you build a practice—and life—on purpose. No fluff, just real strategies that move the needle.
Episodes
64 episodes
EP64: Stop Chasing Revenue. Start Building a Life You Respect
Everybody loves to talk about revenue.How much they make per month. How fast they are growing. How big the business is getting.And revenue matters. Profit matters. The numbers matter.But revenue is not ...
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EP63: The Man in the Mirror Is Your First Patient
This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning...
EP62: Improve Sales from 2x to 10x with Dr Dan Bai
Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales.If the word "sales" makes you cringe, this one's for yo...
EP61: You Already Know What's Wrong. This Is How You Fix It.
Every practice owner I talk to knows exactly what's broken in their business.The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off.They know. They just haven't done ...
EP60: The Two Things I Bought That Changed My Life (Neither Cost More Than $50)
Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so ...
EP59: The Question I Ask Every Hire
Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality.I did it for years. And it cost me more than I can calculate.In this episode I'm breaking do...
EP58: "Good." What I think every time a doc tells me they're overwhelmed
Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same.Good.In this episode I'm talking about wha...
EP57: Your Problems Are the Roadmap to Growth
If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you?Almost nobody does.In this episode, Austin talks about the invisible weight people carry that we n...
EP56: The $2 That Was Costing Me Everything
In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that sing...
EP55: Your Core Values Are Decoration
Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one.So I started over. I...
EP54: Your Life Is a Mirror. Do You Like What You See?
You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything ar...
EP53: A Life That Changed Thousands (A Tribute to Dr. Guy Riekeman)
His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice,...
EP52: Everything Is Your Fault (And That's the Good News)
Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it?In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme owners...
EP51: One Birthday Call Saved a Customer for 7 Years
What does a birthday voicemail have to do with keeping clients for life? Everything.In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over...
EP50: AI Is a Tool, Not Your Voice. Stop Letting It Replace You
Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real ...
EP48: Doing It Right When Nobody’s Watching
It was a missed rep in the gym that sparked this episode.In a moment where no one was watching, I had a choice. Count it and move on, or hold myself to the standard I say I believe in. That pause turned into a bigger question. Where else...
EP47: Growth doesn’t happen by accident. Community doesn’t either.
In this episode, I break down how Growth Summit was built months in advance with intention, structure, and clarity. No guessing. A clear agenda. Trusted relationships. A capped room to protect community.I share how this same framework ap...
EP46: Two, Not Three: Why Fewer Options Create Better Decisions in Business and Chiropractic
Most businesses don’t struggle because they lack options. They struggle because they offer too many.In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, le...
EP45: Build Freedom First, Then Build More
A lot of chiropractors feel called to build something bigger. A second brand. A program. A new offer. Another stream of income.But expansion without freedom usually just creates a more complicated version of the same problem.In th...
EP44: Why Average Won’t Survive the Next Four Years
In today’s economy, inflation isn’t just raising prices. It’s raising expectations.People still have money. They’re just done paying for average.In this episode, I break down what I’m seeing in real time, from $300 dinners that fe...
EP43: You’re One Relationship Away From a Million Dollar Practice
Back in 2016–2017, one relationship changed the entire trajectory of our practice.Not an ad campaign. Not a new service. Not a viral moment.A relationship.In this episode, I break down why every single one...
EP42: Interview with Lauryn Brunclik on Long Form Trust, Real Wealth, and Not Burning Out
In this episode, I sit down with Lauryn Brunclik for a real, unscripted conversation about what actually matters when you’re building something that lasts.We talk about why most chiropractors burn out even when the practice is “do...