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The Austin Cohen Podcast
The Austin Cohen Podcast is for chiropractors ready to grow beyond the adjustment. Hosted by Dr. Austin Cohen, this show dives into business, leadership, retention, and personal growth to help you build a practice—and life—on purpose. No fluff, just real strategies that move the needle.
The Austin Cohen Podcast
EP51: One Birthday Call Saved a Customer for 7 Years
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What does a birthday voicemail have to do with keeping clients for life? Everything.
In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over 1,000 reps hitting the field every single day. We get into the 4 factors of impulse that get people to say yes (Jones Effect, Indifference, Fear of Loss, and Sense of Urgency), how to handle the "I'm happy with what I have" objection, and why the real secret to client retention has nothing to do with price. Ed shares the story of joining 7 wine clubs in Napa and canceling all of them except one... because that one guy picked up the phone every year on his birthday. It cost nothing. But it changed everything. If you're a chiropractor, service provider, or business owner who wants to learn how to win people over and keep them coming back, this one's for you.
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