“It’s not just about being sustainable. It’s about selling it too!” 🤔

“It’s not just about being sustainable. It’s about selling it too!” 🤔

Sustainable tourism and successful entrepreneurship can go hand in hand, if you know how to communicate your efforts effectively. 

It’s not just about being sustainable. It’s about resonating with travelers through clear, honest, and practical communication. 📢

In this very first episode of Sustainable Today, Successful Tomorrow, we explore why good sustainable marketing is key to success in tourism. 

We talk about the gap between what travellers say and do, why trust matters, and how a good story can make all the difference. 💬

Want to learn more about the Say-Do Gap? Read our article on: https://goodtourisminstitute.com/library/close-sustainability-say-do-gap/

Chapters

• 0:00 It’s not just about being sustainable
• 1:46 Challenges in communicating sustainability
• 5:15 Overcoming roadblocks: lack of awareness
• 7:58 Overcoming roadblocks: lack of credibility
• 12:14 Focus on the alternative
• 14:04 Practical tips for sustainable marketing