Sustainable Today, Successful Tomorrow
In “Sustainable today, successful tomorrow” Anne and Rik (Good Tourism Institute) explore real-world sustainable tourism stories that actually work.
Episodes
20 episodes
Responsible whale watching with Futurismo 🐳
What does responsible whale watching actually require? 🤓Some whale watching experiences look effortless. But behind the scenes, the most responsible ones are built on science, discipline, ...
The grey area of wildlife tourism 😬
Why are wildlife encounters always such a grey area? 😬Seeing animals in the wild is one of the most powerful parts of travel.Yet it’s also where things can go wrong fastest. 🐘 How close is too ...
Good Tourism Trends in 2026 😮
Travel is shifting fast. But where is it actually heading next?In 2026, travel will be even more mindful, personal and connected. Travellers want more than checklists, highlights, and perfect photos. 🌄 But what does th...
Using AI for positive impact with Equator 🤖
Can AI make tourism more sustainable?AI is everywhere, but it’s not always used in the right ways. 🫢 In this episode of Sustainable Today, Successful Tomorrow, we talk with Edmund Morris from
Is tourism using data the right way? 🫣
In sustainable travel, data is often reduced to one thing: carbon.But travel is about so much more than emissions. 🌍What if we used data to understand overcrowding? Or to measure how tourism can support local livelih...
Travel 'beyond the ordinary' with Pura Aventura 💫
It’s time to rethink ‘off the beaten track’. 😮Because travel isn’t about how far you go. It’s about how deeply you connect.In this episode of Sustainable Today, Successful Tomorrow, we talk with Thomas Power from <...
The power of local connections in travel 🤗
Nobody remembers the places. They remember the people.🤗 The guide who shared his family’s story.😄 The stranger who turned into a friend.Those are the moments that make travel last. Landscapes...
Byway making flight-free travel work 🚂
Trains are back in style, but can it really compete with flying? 🚂That’s the question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.Together with Paul Conroy from
Slow travel: the future of tourism? 🐌
Is slow travel the future of tourism? 🐌In this episode of Sustainable Today, Successful Tomorrow, we explore one of the biggest shifts in how people travel: slowing down.🐇 Are travellers tired of rushing from ...
Sustainable marketing challenges 😦
Why is it so hard to talk about sustainability in tourism? 😦In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing.😵💫 Wh...
How to handle overtourism? 😰
How to handle overtourism? 😰In this season’s final episode of Sustainable Today, Successful Tomorrow, we unpack one of the toughest challenges in tourism today: overtourism.😬 Is overtourism becoming impossible...
Sustainability year-round in Vail 🏔️
What does destination sustainability look like year-round? 🏔️In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Beth Markham, Environmental Sustainability Manager for the
Sustainable destinations as the default 😲
Can a destination make sustainable travel the default? 😲In this week’s episode of Sustainable Today, Successful Tomorrow, we tackle one of the most ambitious questions in sustainable tourism and explore what it really takes to tu...
How to reach the sustainable traveller 👩🌾
Who exactly is the sustainable traveller, and how do you reach them? 🎯In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.We explore why “sustainable ...
Community-Based Tourism the Kara-Tunga way 🤝
How do you build a tourism business that grows with the community and creates real value for everyone involved?That’s Community-Based Tourism the Kara-Tunga way! 🤝In this episode of Sustainable Today, Successful Tomorro...
The secret to Community-Based Tourism success 🛖
Community-based tourism sounds great in theory, but what does it take to really make it work? 🤔That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.Together with Theo ...
Sustainability certification: pursue or avoid? 😵💫
Is sustainability certification worth it, or just more paperwork? 😵💫In this week’s episode of Sustainable Today, Successful Tomorrow, we dive into one of the most debated topics in sustainable tourism: certificati...
Redefining luxury with Jacada Travel ✨
What if luxury wasn’t about excess, but about impact? ✨In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Natalie, Head of Positive Impact at Jacada Travel, to explore how luxury travel is evol...
Does sustainability come at a price? 💸
Does sustainability come at a price? 💸There's this perception that sustainability comes with a price tag, both for travelers and travel businesses, but is that really the case? 🤔That’s the big question we explore in this we...
“It’s not just about being sustainable. It’s about selling it too!” 🤔
“It’s not just about being sustainable. It’s about selling it too!” 🤔Sustainable tourism and successful entrepreneurship can go hand in hand, if you know how to communicate your efforts effectively. It’s not just about being ...