Sustainable Today, Successful Tomorrow
In “Sustainable today, successful tomorrow” Anne and Rik (Good Tourism Institute) explore real-world sustainable tourism stories that actually work.
Episodes
16 episodes
Is tourism using data the right way? 🫣
In sustainable travel, data is often reduced to one thing: carbon.But travel is about so much more than emissions. 🌍What if we used data to understand overcrowding? Or to measure how tourism can support local livelih...
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Season 2
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Episode 6
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31:25
Travel 'beyond the ordinary' with Pura Aventura 💫
It’s time to rethink ‘off the beaten track’. 😮Because travel isn’t about how far you go. It’s about how deeply you connect.In this episode of Sustainable Today, Successful Tomorrow, we talk with Thomas Power from <...
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Season 2
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Episode 5
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45:59
The power of local connections in travel 🤗
Nobody remembers the places. They remember the people.🤗 The guide who shared his family’s story.😄 The stranger who turned into a friend.Those are the moments that make travel last. Landscapes...
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Season 2
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Episode 4
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35:44
Byway making flight-free travel work 🚂
Trains are back in style, but can it really compete with flying? 🚂That’s the question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.Together with Paul Conroy from
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Season 2
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Episode 3
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45:24
Slow travel: the future of tourism? 🐌
Is slow travel the future of tourism? 🐌In this episode of Sustainable Today, Successful Tomorrow, we explore one of the biggest shifts in how people travel: slowing down.🐇 Are travellers tired of rushing from ...
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Season 2
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Episode 2
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35:28
Sustainable marketing challenges 😦
Why is it so hard to talk about sustainability in tourism? 😦In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing.😵💫 Wh...
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Season 2
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Episode 1
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33:39
How to handle overtourism? 😰
How to handle overtourism? 😰In this season’s final episode of Sustainable Today, Successful Tomorrow, we unpack one of the toughest challenges in tourism today: overtourism.😬 Is overtourism becoming impossible...
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Season 1
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Episode 10
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28:35
Sustainability year-round in Vail 🏔️
What does destination sustainability look like year-round? 🏔️In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Beth Markham, Environmental Sustainability Manager for the
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Season 1
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Episode 9
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43:23
Sustainable destinations as the default 😲
Can a destination make sustainable travel the default? 😲In this week’s episode of Sustainable Today, Successful Tomorrow, we tackle one of the most ambitious questions in sustainable tourism and explore what it really takes to tu...
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Season 1
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Episode 8
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27:15
How to reach the sustainable traveller 👩🌾
Who exactly is the sustainable traveller, and how do you reach them? 🎯In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.We explore why “sustainable ...
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Season 1
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Episode 7
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31:13
Community-Based Tourism the Kara-Tunga way 🤝
How do you build a tourism business that grows with the community and creates real value for everyone involved?That’s Community-Based Tourism the Kara-Tunga way! 🤝In this episode of Sustainable Today, Successful Tomorro...
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Season 1
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Episode 6
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38:54
The secret to Community-Based Tourism success 🛖
Community-based tourism sounds great in theory, but what does it take to really make it work? 🤔That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.Together with Theo ...
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Season 1
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Episode 5
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28:51
Sustainability certification: pursue or avoid? 😵💫
Is sustainability certification worth it, or just more paperwork? 😵💫In this week’s episode of Sustainable Today, Successful Tomorrow, we dive into one of the most debated topics in sustainable tourism: certificati...
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Season 1
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Episode 4
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26:23
Redefining luxury with Jacada Travel ✨
What if luxury wasn’t about excess, but about impact? ✨In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Natalie, Head of Positive Impact at Jacada Travel, to explore how luxury travel is evol...
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Season 1
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Episode 3
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45:21
Does sustainability come at a price? 💸
Does sustainability come at a price? 💸There's this perception that sustainability comes with a price tag, both for travelers and travel businesses, but is that really the case? 🤔That’s the big question we explore in this we...
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Season 1
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Episode 2
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20:36
“It’s not just about being sustainable. It’s about selling it too!” 🤔
“It’s not just about being sustainable. It’s about selling it too!” 🤔Sustainable tourism and successful entrepreneurship can go hand in hand, if you know how to communicate your efforts effectively. It’s not just about being ...
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Season 1
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Episode 1
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15:34