Sustainability certification: pursue or avoid? 😵‍💫

Is sustainability certification worth it, or just more paperwork? 😵‍💫

In this week’s episode of Sustainable Today, Successful Tomorrow, we dive into one of the most debated topics in sustainable tourism: certification. 

✅ Is it a stamp of approval that boosts credibility? 
🚫 Or is it just an expensive checkbox that discourages creativity?

We explore the real benefits and drawbacks of getting certified: from third-party validation and internal alignment to missed marketing potential and a lack of global standards. 🌍 

We also touch on the upcoming Green Claims Directive, and how it will change the sustainability certification altogether.  

If you’re unsure whether to pursue or avoid certification, or how to use it as more than a logo on your website, this episode is for you. 🎧

Want to learn more about pursuing or avoiding certification? Read our article on: 📚
https://goodtourisminstitute.com/library/sustainability-certification/

Chapters

• 0:00 The debate on sustainability certification
• 1:23 Latest news in sustainable tourism
• 4:17 Understanding sustainability certification
• 5:49 Benefits of sustainability certification
• 12:45 Downsides of sustainability certification
• 17:08 Marketing benefits of sustainability certification
• 18:56 The EU’s Green Claims Directive
• 22:32 Sustainability certification: pursue or avoid?