Sustainable Today, Successful Tomorrow

Sustainability year-round in Vail 🏔️

Good Tourism Institute Season 1 Episode 9

What does destination sustainability look like year-round? 🏔️

In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Beth Markham, Environmental Sustainability Manager for the Town of Vail.

They explore how one of the best-known ski destinations in the U.S. is tackling sustainability far beyond the slopes. ⛷️

From tourism pressure and housing challenges to resident engagement and visitor behaviour, Beth shares how Vail is building a long-term strategy that works for both community and environment. 🌿 

It’s a story of local leadership, practical solutions, and small shifts that add up.

If you're curious how destinations can lead with sustainability in every season, this episode is for you. 🎧