Sustainable marketing challenges 😦

Why is it so hard to talk about sustainability in tourism? 😦

In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing.

• 😵‍💫 What if you don’t know what to share?
• 🫤 How do you avoid being seen as greenwashing?
• 😵 And what if travellers don’t seem interested at all? 

From perfectionism holding businesses back to the risk of greenhushing under EU regulations. 

We unpack the most common challenges and how to overcome them. 🤩

You’ll hear why honesty builds more trust, how storytelling makes impact resonate, and why it’s okay to share challenges as well as achievements.

If you’re ready to talk about sustainability in a way that truly connects with travellers, this episode is for you. 🎧

How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/

Chapters

• 0:00 Common challenges in sustainable marketing
• 6:44 Sustainable Marketing Scan
• 7:36 Understanding what to share
• 12:44 Importance of storytelling
• 14:07 Fear of greenwashing
• 17:55 Building trust
• 19:15 Facing criticism in sustainability
• 21:23 Travellers' interest in sustainability
• 25:48 Overcoming skepticism
• 27:04 Creative marketing in sustainability
• 32:02 Looking forward to season 2