Slow travel: the future of tourism? 🐌

Is slow travel the future of tourism? 🐌

In this episode of Sustainable Today, Successful Tomorrow, we explore one of the biggest shifts in how people travel: slowing down.

• 🐇 Are travellers tired of rushing from highlight to highlight?
• 🚂 Is slow travel about sustainability, or just a better experience?
• 💭 What challenges stand in the way of making slow travel mainstream?

From personal stories of staying longer in one place to insights from Paul Conroy at Byway. 

We unpack what makes slow travel appealing and how it connects to sustainability. 🙌

You’ll hear why travellers crave deeper connections, how slow travel can reduce pressure on crowded destinations, and why it might create the most memorable trips of all. 

If you’re curious about whether slow travel is the next big chapter in sustainable tourism, this episode is for you. 🎧

How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/

Chapters

• 0:00 Introduction to slow travel
• 1:54 Personal experiences with slow travel
• 5:33 Sustainable Marketing Scan
• 6:28 Defining slow travel
• 13:44 Challenges of slow travel
• 21:32 Carbon emissions and travel choices
• 27:44 Marketing slow travel
• 31:33 Future of sustainable tourism