Byway making flight-free travel work 🚂

Trains are back in style, but can it really compete with flying? 🚂

That’s the question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.

Together with Paul Conroy from Byway, we dive into what it takes to make flight-free travel inspiring (yet practical). 🤩

From night trains and cross-border connections to the tech challenges of Europe’s rail network, we unpack how Byway turns slow travel into an experience travellers actually want.

We also explore how their model supports locally owned stays, avoids overtourism hotspots, and raises the bar for sustainability communication. 🙌

Whether you’re already a fan of train travel or just curious how to make it work for your travellers, this episode is full of real-world insight and ideas. 🎧

How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/

Chapters

• 0:00 Interview with Byway
• 1:33 The renaissance of train travel
• 5:31 Sustainable Marketing Scan
• 6:23 Challenges and solutions in train travel
• 20:26 Proving the market for train travel
• 23:16 Sustainability, local impact and overtourism
• 31:32 Communicating sustainability