Travel 'beyond the ordinary' with Pura Aventura 💫

It’s time to rethink ‘off the beaten track’. 😮

Because travel isn’t about how far you go. It’s about how deeply you connect.

In this episode of Sustainable Today, Successful Tomorrow, we talk with Thomas Power from Pura Aventura about what it really means to 'go beyond the ordinary'. 💫

Together, we unpack why the idea of “off the beaten track” has lost its meaning, and how travel businesses can design journeys that feel genuinely local. 

From finding new perspectives in familiar places to building lasting relationships with local partners, Thomas shares how great travel design naturally leads to sustainability. 🙌

If you’re ready to go beyond the buzzwords, this episode is for you. 🎧

How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/ 

Chapters

• 0:00 Thomas Power about ‘Off the beaten track’
• 5:04 Sustainable Marketing Scan
• 5:57 Profiling the Pura Aventura traveler
• 10:24 Managing traveler expectations
• 13:17 Creating travel itineraries
• 18:46 Local stories and authentic experiences
• 22:35 Exploring travel ‘Beyond the ordinary’
• 29:57 Marketing off the beaten track travel
• 35:07 Maintaining local connections
• 43:29 Practical tips for travel businesses