Is tourism using data the right way? 🫣

In sustainable travel, data is often reduced to one thing: carbon.

But travel is about so much more than emissions. 🌍

What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? 

Because when used right, data can turn good intentions into real impact. 💪

In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. 

Through insights from Edmund Morris at Equator, we discuss how data can drive better decisions, empower smaller businesses, and show that sustainability is about more than carbon. 🌿

If you’re ready to look beyond the spreadsheets and see data as a tool for sustainable travel, this episode is for you. 🎧

How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/ 

Chapters

• 0:00 The importance of data in tourism
• 3:27 Data beyond carbon
• 4:54 Sustainable Marketing Scan
• 9:55 Addressing overtourism with data
• 14:45 AI empowering small businesses
• 18:08 Turning data into stories
• 25:15 Using data for positive impact
• 28:10 Data making travel more sustainable