The Private Practice LAB
Welcome to The Private Practice LAB—the podcast for therapists who want to grow a profitable, sustainable solo or group practice without burning out.
Hosted by Kayla Reilly—licensed therapist, multiple seven-figure group practice owner, and business coach—this show is your behind-the-scenes pass to building a private practice that actually supports your life.
Whether you're launching, leveling up, or ready to scale, you’ll get no-fluff advice on:
- 📈 Marketing that doesn’t make you cringe
- 🧠 CEO mindset + leadership skills
- ⚙️ Systems, automation, and delegation
- 💸 Making money while doing work you believe in
This is where heart-led healing meets data-driven strategy.
It’s time to build a business—not just a caseload.
Let’s do this.
Podcasting since 2025 • 5 episodes
The Private Practice LAB
Latest Episodes
The Therapist Martyr Complex: Why You Keep Overgiving in Your Business
Let’s talk about the therapist martyr complex—the unspoken pattern of overgiving, undercharging, and burning out in the name of “helping.” In this episode, we break down where this mindset comes from, how it shows up in your busines...
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14:37
Can We Normalize Wanting to Make Good Money in Private Practice?
Let’s bust the myth that therapists should be underpaid to prove they care. In this episode, I’m calling out the money shame that keeps clinicians stuck, undercharging, and burning out. We’ll talk about where this guilt ...
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11:56
Stop Being Scared of Insurance: Make It Work For You (Not the Other Way Around)
Thinking about taking insurance—or trying to decide between private pay and platforms like Alma or Headway? This episode breaks down everything therapists need to know about insurance in private practice. Learn the pros and cons of credentialin...
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13:09
From Therapist to Boss: How to Start Running Your Practice Like a Business
Most therapists were trained to be great clinicians—not business owners. In this episode, we explore how to shift from therapist mode into CEO mode so you can start leading your private practice with clarity and direction. ...
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13:31
3 Ways to Get More Clients (Without Feeling Cringe About Marketing)
In this episode of The Private Practice LAB, we’re breaking down three simple, effective ways to get more therapy clients—without resorting to awkward social media posts or salesy tactics. If you’re a therapist in private p...
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10:01