What's the Point Podcast
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
Podcasting since 2025 • 7 episodes
What's the Point Podcast
Latest Episodes
Why the CEO, CMO, and CFO Must Lock In, Now – With Susan Owen
In this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t j...
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Episode 7
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22:00
Inside McKinney’s Marketing Strategy with Luke Gajary
In Episode 06 of What’s the Point, we sit down with Luke Gajary, Marketing Manager at the McKinney Economic Development Corporation (MEDC), to talk about what it really means to market a city like it’s a brand. With a background in digital stor...
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Episode 6
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1:08:27
Rethinking Senior Living Marketing with Ann Rimkus & Sarah Wicks
In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evol...
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Episode 5
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38:00
Is AI Coming for Your Job? with Shelby Owens
In this episode of What’s the Point Podcast, Shelby Owens, Graphic Designer at The Point Group, joins us for the first half of the show to share her perspective on one of today’s biggest questions: will AI take our jobs? Later in the ep...
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Episode 4
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43:03
How Small Brands Can Win with Quality Content with Alyssa Ceballos
In this episode of What’s the Point Podcast, Alyssa Ceballos, Public Relations Specialist at The Point Group, joins us for the first half of the show to talk about why quality content beats quantity and how smaller brands now have the power to ...
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Episode 3
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52:15