What's the Point Podcast
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
Podcasting since 2025 • 10 episodes
What's the Point Podcast
Latest Episodes
The Rise of In-House Marketing: Why Companies Still Need Strategic Agency
In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move of...
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Episode 10
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47:08
Building Real Connection on Social Media
In this episode of What’s The Point Podcast, we talk with Ryan Mainville, Senior Social Media Manager at Point, about what it really takes for brands to win on social today.Ryan approaches social media as more than just posts and met...
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Episode 9
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36:30
The Evolution of Loyalty Programs: Creating Value Beyond Points
In this episode of What’s The Point Podcast, we sit down with Jen Bedford, SVP of Client Services, to explore the ever-changing landscape of loyalty programs and what it takes to build true, lasting customer relationships in today’s competitive...
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Episode 8
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27:53
Why the CEO, CMO, and CFO Must Lock In, Now – With Susan Owen
In this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t j...
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Episode 7
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22:00
Inside McKinney’s Marketing Strategy with Luke Gajary
In Episode 06 of What’s the Point, we sit down with Luke Gajary, Marketing Manager at the McKinney Economic Development Corporation (MEDC), to talk about what it really means to market a city like it’s a brand. With a background in digital stor...
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Episode 6
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1:08:27