What's the Point Podcast
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
Podcasting since 2025 • 5 episodes
What's the Point Podcast
Latest Episodes
Rethinking Senior Living Marketing with Ann Rimkus & Sarah Wicks
In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evol...
•
Episode 5
•
38:00
Is AI Coming for Your Job? with Shelby Owens
In this episode of What’s the Point Podcast, Shelby Owens, Graphic Designer at The Point Group, joins us for the first half of the show to share her perspective on one of today’s biggest questions: will AI take our jobs? Later in the ep...
•
Episode 4
•
43:03
How Small Brands Can Win with Quality Content with Alyssa Ceballos
In this episode of What’s the Point Podcast, Alyssa Ceballos, Public Relations Specialist at The Point Group, joins us for the first half of the show to talk about why quality content beats quantity and how smaller brands now have the power to ...
•
Episode 3
•
52:15
Why Thought Leadership Matters in 2025 With Susan Owen
In this episode of What’s the Point, we sit down with Susan Owen, CEO of Point, a full-service marketing agency based in Plano, TX. With decades of experience in marketing leadership, Susan brings an insightful, no-nonsense perspective to how t...
•
Episode 2
•
44:12
Branding Secrets from a Creative Director with 20+ Years – with J Frederick
In this premiere episode of What’s the Point Podcast, we sit down with J, the Executive Creative Director at The Point Group and a branding veteran with over two decades of experience in the marketing world. From working with big names like Ver...
•
Episode 1
•
53:10