Inside McKinney’s Marketing Strategy with Luke Gajary

In Episode 06 of What’s the Point, we sit down with Luke Gajary, Marketing Manager at the McKinney Economic Development Corporation (MEDC), to talk about what it really means to market a city like it’s a brand. With a background in digital storytelling and over 15 years of experience in content and brand strategy, Luke brings a fresh and creative approach to economic development. In this conversation, he shares how McKinney is positioning itself as a future-focused destination for business and innovation, and how smart marketing can shape the identity of a city.

We dive into how Luke used data like U-Haul migration trends to identify growth opportunities, how he responded to a major tech crisis with a podcast episode that became the city’s most-viewed, and how he's navigated leadership that demands clear ROI from every marketing move. From convincing stakeholders to take creative risks to the role of content in community building, this episode explores the real impact that strategy and storytelling can have on economic growth.

Whether you’re a marketer, a city leader, or someone trying to make meaningful content in a results-driven world, this episode offers insight into how creative thinking and data can work together to drive momentum. It’s a behind-the-scenes look at how McKinney is setting itself apart—and what other cities, brands, and organizations can learn from it.


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