What's the Point Podcast
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
What's the Point Podcast
Why the CEO, CMO, and CFO Must Lock In, Now – With Susan Owen
In this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t just about planning, it’s a power move. When leadership teams move in sync, they don’t just plan for growth—they engineer it.
We explore how storytelling, financial discipline, and strategic vision come together to build unbeatable momentum. With insights pulled from a recent blog post by The Point Group, this conversation is a blueprint for unlocking a company’s full potential during the most critical time of year: planning season.
If you’re a business leader looking to amplify your growth engine, this episode is for you.
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