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The Pursuit of MiSELF
Here we take ownership of our healing, we rewrite the rules, we turn knowledge into wisdom and we lead our lives with intention.
I’m your host, Rayne, I'm a mentor, mother, energetics expert and the creator of the company MiSELF.*
My mission is to empower you to get back into the driver’s seat of your life.
The Pursuit of MiSELF
Joni, The Facelift Facialist: Regulation, Specialisation & Building a Beauty Empire
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The beauty industry has been built on fixing women.
More machines. More trends. More promises.
But what if the real edge isn’t technology — it’s regulation?
In this episode, I sit down with Joni, The Facelift Facialist — Perth-based educator, founder and industry leader — who has built a booked-out beauty empire by specialising, mastering fascia-focused touch, and leading from a nervous system-first philosophy.
With over two decades in the industry, Joni has watched beauty drift into insecurity marketing. Her response? Bring back ritual. Bring back embodiment. Pick a lane. Build authority.
We unpack:
- Why anti-ageing is misunderstood
- How stress and fascia physically shape the face
- Why specialisation creates demand
- Nervous system capacity vs strategy
- The death of curated leadership
- The $20k lesson that sharpened her business discernment
- What it really takes to scale without losing yourself
This is a conversation about beauty.
But it’s also about business posture.
Because you can’t build an empire your nervous system can’t hold.
Find Joni: @joni_thefaceliftfacialist
Book a FREE strategy call with Rayne HERE