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The Marketing Voicenote
The podcast for wellness practitioners, coaches, and soulful business owners ready to ditch the marketing pressure, reclaim their voice, and grow with soul.
No more rigid systems and strategies, just marketing in a way that feels good for the soul and for everyone, this is different, so I'm celebrating that. I'm helping you find your own way to define how you do your marketing in a way that feels good.
If traditional marketing advice has ever made you feel overwhelmed, out of alignment, or just plain bored, you're in the right place.
Hosted by Gemma Clifton, a marketing strategist, mindset mentor, and busy mum of 3, this podcast brings you real talk, intuitive strategy, and practical tools to help you simplify your marketing, create magnetic content, and grow a business that feels as good as it looks in a way that works for you.
Expect solo episodes, pep talks, client stories, and occasional expert chats , all designed to help you build visibility, confidence, and momentum… without burning out or selling your soul.
The Marketing Voicenote
Using emotional marketing in the fitness industry
Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore.
In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way.
We’ll talk about:
• Why shame tactics are outdated (and often harmful)
• What positive emotional marketing looks like in real life
• How to create content that connects, inspires, and builds confidence
• How to be the representation your clients need—without the pressure
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If you want to lead with care, clarity, and conviction—and build a brand that feels as strong as the people you train—this one’s for you.
You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk
If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775