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The Marketing Voicenote
The podcast for wellness practitioners, coaches, and soulful business owners ready to ditch the marketing pressure, reclaim their voice, and grow with soul.
No more rigid systems and strategies, just marketing in a way that feels good for the soul and for everyone, this is different, so I'm celebrating that. I'm helping you find your own way to define how you do your marketing in a way that feels good.
If traditional marketing advice has ever made you feel overwhelmed, out of alignment, or just plain bored, you're in the right place.
Hosted by Gemma Clifton, a marketing strategist, mindset mentor, and busy mum of 3, this podcast brings you real talk, intuitive strategy, and practical tools to help you simplify your marketing, create magnetic content, and grow a business that feels as good as it looks in a way that works for you.
Expect solo episodes, pep talks, client stories, and occasional expert chats , all designed to help you build visibility, confidence, and momentum… without burning out or selling your soul.
Episodes
26 episodes
Energy Out | Where Your Marketing Is Actually Breaking Down
This is part two of my Marketing Equation series.In part one, we looked at energy in, the foundations underneath your marketing, like your rest, boundaries, focus, and overall capacity.In this episode, we’re looking at energy out....
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Energy In = Energy Out | Why Your Marketing Isn’t Landing
If your marketing feels forced right now, your content isn’t landing, or everything feels a bit heavy… this is probably the part you need to focus on first.Not better hooks.Not more content.Not posting more.<...
My Marketing Fail - What Not To Do!
In this episode, I’m sharing what happened when Jen and I launched an event… and nobody bought.At first glance, it looked like a failure.But when we went to the venue anyway, everything changed.
How I Helped a Wellness Brand Generate £19,000 in One Weekend with Email Marketing
In this episode, I’m taking you behind the scenes of how I helped wellness brand Onyx generate £19,000 in sales over one Bank Holiday anniversary weekend through email marketing, without pushy tactics, spammy discounts or shouting a...
How I Use AI in My Marketing Without Sounding Like a Robot
If you’re using AI to create your content… this is your reminder to pause.Because there’s a big difference between using AI to enhance your marketing and using it to replace your thinking.And most people don’t realise when they’ve...
Visibility Call with a PT & Gym Owner
This episode dives into another Visibility Call — this time with a personal trainer and gym owner who felt overwhelmed and unclear about her marketing. We explored how to make her messaging clearer, revive her engaged community using data she a...
Visibility Call with a Yoga Teacher
In this episode, I share what came up during a recent Visibility Call with a yoga teacher who wanted to market her offers without feeling “salesy.” We created a plan to help her show up authentically, talk about herself and her personal brand, ...
Why Marketing Is Really About Self-Leadership
Marketing advice is everywhere.Strategies, content ideas, formulas for what to post.But honestly… most business owners don’t struggle because they don’t know enough.They struggle because marketing requires self-leadership.<...
My Exact System for Repurposing Content so You Never Start From Scratch Again
In today’s episode, I’m walking you through the exact content system I use — and teach — to keep your marketing running smoothly, simply, and without burning out: the Blog-First Approach.If you ever feel like you’re posting randomly,...
Life Update: CrossFit Coaching & Saying Yes More in Your Marketing
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary).It’s a reminder to listen to your gut...
Energy Isn’t Enough
Let’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actu...
Email Marketing for Wellness Businesses
Email marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media...
AI vs Human Connection
This episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want fr...
Rethinking Marketing Strategy
Here, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not abou...
Choosing the Right Marketing Platforms (And Ditching the Rest)
Should you be on TikTok? Email? Threads? Podcasting? In this episode, I’ll help you cut through the noise and choose platforms that actually work for you, your business, and your energy. We’ll chat about alignment, consistency, and where your a...
How to Never Run Out of Content Ideas (Even When You Feel Stuck)
Ever sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ide...
How to Make Your Content Work Harder (Through Repurposing Like a Pro)
Let’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harde...
How to gain back more time as a fitness professional
Your job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so...
Increase your client retention
Client retention is so key and such an important factor when trying to build a fitness brand or a sports facility or a gym or anything like that. So trying to increase that is really, really crucial to many business owners. But how do we do ...
Marketing as a long term mindset
Marketing isn’t a one-hit wonder it’s your reputation, your rhythm, and your results over time. In this episode, I’ll share how to shift out of that frantic “what should I post today?” energy into a sustainable long-term mindset that builds tru...
Marketing strategy
Let’s break it down. No jargon, no overwhelm, just the core pieces every wellness or fitness biz needs to create a marketing strategy that’s clear, intentional, and yours. We’ll talk about your goals, offers, audience, and the 3 key questions y...
The customer journey
If you’re only marketing to “get more clients,” you’re missing the full picture. This episode explores the entire customer journey from stranger to superfans and how your marketing can guide them at each step. This is where strategy meets conne...
Understanding your audience
If you don’t fully know your people, your content won’t land. In this episode, I walk you through how to understand your audience on a deeper level—their challenges, desires, and language—so you can stop guessing and start creating content that...
Using emotional marketing in the fitness industry
Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore.In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term cl...
How to outsource your marketing for better ROI
Outsourcing your marketing can be a game-changer, but only if you do it right.In this episode, I’m breaking down the real talk no one tells you before you hand your strategy over to someone else. If you've ever hired help and still felt stu...