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Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Winning Pitches with RangeMe & ECRM
Episode #7 RangeMe/ECRM - Winning Pitches - Mudita Earth
Beauty brand Mudita Earth landed deals with Natural Grocers, Meijer and KeHE Distributors from buyer introductions made at ECRM Sessions. However, each of these retailers initially said “no” to the brand’s Co-Founder Pooja Chopra. In this interview, Chopra shares how she turned each of these “NOs” into a resounding “YES” via listening to the buyers’ needs, then adjusting her products, packaging and approach to give them each exactly what they needed for their respective category objectives.