Winning Pitches with RangeMe & ECRM

Episode #8 RangeMe/ECRM - Winning Pitches - Kaleigh Theriault, NIQ

Joe Tarnowski Season 1 Episode 8

Moderation and convenience are shaping the way consumers buy adult beverages – both those they consume at home as well as those consumed at bars, restaurants, and hospitality venues. In this episode, NIQ’s Director of Beverage Alcohol Thought Leadership, Kaleigh Theriault, shares how these trends are impacting sales of wine, beer, spirits, and RTDs and where the opportunities lie within each of these segments. She also discusses the booming non-alcoholic adult beverage segment and how it has evolved over the past few years.