Episode #17 RangeMe/ECRM - Winning Pitches - NIQ’s Katie Hazlett Artwork

Winning Pitches with RangeMe & ECRM

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Winning Pitches with RangeMe & ECRM

Episode #17 RangeMe/ECRM - Winning Pitches - NIQ’s Katie Hazlett

September 19, 2025 • Joe Tarnowski • Season 1 • Episode 17

NIQ’s Katie Hazlett shares the top product innovation trends that are driving growth in beauty, health, and wellness categories in this interview with ECRM’s Joseph Tarnowski, recorded on location at ECRM’s Personal Care, Health Car,e and Baby & Infant Sessions.

She takes a deep dive into three product innovation trends in particular: Brands that are viral on social media, brands that focus on wellness, and brands that leverage a trusted advisor, and gives examples of how each has driven a brand’s growth in retail.