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Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Winning Pitches with RangeMe & ECRM
Episode #29 RangeMe/ECRM - Winning Pitches - Casey's
In this episode, Joseph Tarnowski speaks with Casey's Chris Stewart, VP of Merchandising, Phil Wilhelm, Senior Director of Center Store, and Lee Wilburn, Senior Director of Package Beverages, for an update on its 2nd Innovation Summit. This was the second Summit the 2,900+ store Midwest convenience chain held in partnership with RangeMe, during which selected brands met in-person with Casey’s category leaders for the opportunity to get on the shelves.
Among the topics discussed are:
- An update on brands onboarded from the 1st Innovation Summit
- New brands that are in the process of being onboarded from the second Summit
- Casey's 'test and learn' process with new brands
- Enhancements to the Summit process, including an earlier timeline, focus on quality over quantity and a deeper level of engagement with brands during the in-person meetings
- What Casey's looks for in brands and products
- Advice for brands looking to participate in future Summits
This is a must-listen episode for any brands looking to get on the shelves at Casey's!