Episode #31 RangeMe/ECRM - Winning Pitches - Thanks! Naturals Artwork

Winning Pitches with RangeMe & ECRM

Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.

All Episodes

Winning Pitches with RangeMe & ECRM

Episode #31 RangeMe/ECRM - Winning Pitches - Thanks! Naturals

January 23, 2026 • Joe Tarnowski • Season 1 • Episode 31

Harley Sutton, founder of Thanks Naturals, is all in on TikTok, using the platform to transform her all-natural beauty and wellness brand into a social commerce powerhouse. In this interview with Joseph Tarnowski, recorded on location at ECRM’s Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session in Dallas, Sutton shares the various ways in which she uses TikTok to stay engaged with customers and sell products.

This includes tapping into TikTok’s organic affiliate model, sending out 200 samples daily to real users who create authentic, unscripted content, and hosting TikTok Live where she broadcasts for hours every day to answer customer questions in real-time, build deep community ties, and drive immediate sales on TikTok Shop. She also broadcasts live from retail locations to drive traffic into the stores. Ultimately, Sutton’s goal is to host TikTok Live broadcasts 24/7/365.

Sutton shares everything brands need to know to incorporate TikTok Live streaming into their business, including equipment and setup, when, where, and how to broadcast, and different ways to engage the audience.