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Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Winning Pitches with RangeMe & ECRM
Episode #44 RangeMe/ECRM - Winning Pitches - CatTongue Grips
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In this episode, ECRM’s Joseph Tarnowski speaks with Matt Kelly and Scott Sommers from CatTongue Grips, a company dedicated to helping people "do epic shit" by providing a better grip on everyday items. CatTongue Grips shares the journey of how a homemade hack for a cell phone grip turned into a patented product to help older consumers maintain their independence – and landed them an award and a deal at ECRM's Home Health Care Session.
What You’ll Learn in This Episode:
- The Origin of Gription: How a slippery smartphone and a scratchy piece of skateboard tape led to a two-and-a-half-year mission to create the perfect non-abrasive, recyclable gripping material.
- Product Versatility: An overview of CatTongue Grip’s line of products, including Gription tape for utensils, bathtubs, and other areas of the house, Gription pads for laptops and cutting boards, and even glow-in-the-dark products for nighttime safety.
- The Aging in Place Market: Why CatTongue Grips is prioritizing physical retail to reach the aging demographic looking for independent living solutions.
- Winning at ECRM: Inside the strategy that led to the brand’s Buyer's Choice Award and its recent onboarding with Cencora to reach independent pharmacies.
- Scaling for Growth: How this woman-owned business leverages a U.S.-based supply chain to support massive retail distribution and innovative marketing like geofenced Connected TV ads.