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Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Winning Pitches with RangeMe & ECRM
Episode #53 RangeMe/ECRM - Winning Pitches - Start to Sold
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Most emerging brand founders put 100% of their energy into developing the perfect pitch. But the true test of a brand’s longevity lies in its ability to master the complex logistics of driving velocity and staying in stock.
Once you hit the shelves of a big-box retailer, your focus has to not only include marketing, but also supply chain reliability.
Why? Because an empty shelf doesn't just hurt your bottom line. It directly impacts your retail buyer. They trusted you, and their reputation is on the line.
To help brands navigate this high-stakes transition, ECRM's Joseph Tarnowski sat down with CPG Growth Strategist and Founder of START to SOLD Emily Page to map out exactly how to scale operations post-win.
Among the topics they dive into:
- How to forecast velocity without historical store data
- Managing the weakest link in your supply chain lead times
- Preparing your cash flow and team for the "TikTok Effect" (sudden viral demand)
- The golden rule of retail logistics: Deliver bad news fast
If you're an emerging brand looking to scale or currently preparing for a major retail rollout, this is a must-listen!