Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Winning Pitches with RangeMe & ECRM
Episode #58 RangeMe/ECRM - Winning Pitches - BEE & YOU
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In this episode, ECRM’s Joseph Tarnowski speaks with Dr. Asli Elif, a food scientist, master’s degree holder, and the Co-Founder of BEE & YOU. Driven by a personal mission to help her son overcome a severe autoimmune disorder, Dr. Asli Elif leveraged her expertise in bee products to create high-quality, scientifically-backed health and beauty care solutions.
They discuss the incredible power of propolis – a powerful natural resin collected by bees that acts as a potent antioxidant, antibacterial, and antifungal defense for the hive – and how it is used in BEE & YOU’s line of products. Dr. Asli Elif also shares some of her recent successes from both ECRM and RangeMe.
Key highlights from this discussion include:
- BEE & YOU’s Origin Story: How Dr. Asli Elif transitioned from a career in the honey industry to an entrepreneur, developing pure, authentic bee products after failing to find high-quality options on the market.
- The Science of the Hive: An educational dive into what propolis, royal jelly, and raw honey are; and how they function as essential tools for immune support, vitality, and gut health.
- Product Innovation: A look at BEE & YOU’s diverse lineup, ranging from fast-acting throat sprays and probiotic-honey shots to Cosmos organic-certified skincare and sunscreens formulated with non-nano mineral zinc.
- Sustainability & Quality: Why BEE & YOU’s sustainable beekeeping model and rigorous in-house lab testing are critical to their mission of bringing nature’s goodness to humanity.
- Retail Success: Insights into how attending ECRM sessions and utilizing the RangeMe platform has helped BEE & YOU connect with major retailers like Sprouts.
Whether you are interested in natural health remedies, clean beauty, or the entrepreneurial journey of building a brand dedicated to wellness; this conversation offers a fascinating look at the bridge between the hive and your daily routine.