outside is Magic
A podcast about the intersection of creativity and the outdoors. Each week features honest conversations with creatives inspired by the outside world.
outside is Magic
Latest Episodes
Art Is Design and Design Is Art | Makenzie Brown
Makenzie Brown knew what she wanted to do when she was three years old. Then she spent the next twenty years getting foggier about it, the way everyone does. What snapped her back was watching her own preschooler paint at the kitchen table ever...
Why He Stopped Filming Other People to Focus on His Own Riding
The first trick Christian Rigal ever learned on a BMX bike was a tree ride, at a Burger King in Moraga, California. Twenty five years later he rides mountain bikes for a living and, in his words, all he is doing is driving around looking for co...
He Spent Years Making Logos Bigger. Then He Built a Brand Without One. | Ornot's Matt Quann
Matt Quann spent his design career being asked to make the logo bigger. So when he started his own cycling brand, he took the logo off entirely. Thirteen years later, Ornot is still made in the USA, still small on purpose, and still one of the ...
He Got Airlifted Off Mt. Baker, Then Taught Himself to Sew Left-Footed | Spencer Kadas
Spencer Kadas quit his data science job at 31 to be a ski bum for a year. No grand plan, just one question: will I regret not doing this? A year later he bought High Above, the Seattle company behind some of the most bombproof, USA-made mountai...
How One Engineer's Instinct Became a Cult Outdoor Brand
What does it take to build an outdoor brand the whole industry starts referencing? For Kyle Siegel, founder of Raide, it started with a problem, not a brand. In this episode we get into how an engineer with stops at SpaceX, Snap, and The Nor...