outside is Magic
A podcast about the intersection of creativity and the outdoors. Each week features honest conversations with creatives inspired by the outside world.
outside is Magic
The Truth About Creativity, Identity, and Growing Up with Jake Webski
This episode dives deep into creativity, identity, and how to stay grounded when life keeps changing. Jake shares lessons from Instrument, Google, cycling, fatherhood, and co-founding Apogee Bikes.
EPISODE OVERVIEW
In this conversation, Christopher sits down with Jake — Creative Strategy Lead at Google Brand Studio, early strategist at Instrument, longtime cyclist, and co-founder of Apogee Bikes.
They talk about:
• Finding identity again after becoming a parent
• Staying grounded in a noisy digital world
• Building a strategy career at Instrument and Google
• Learning leadership and protecting people’s time
• Building Apogee Bikes and launching a small brand today
• Community, cycling culture, and what needs to evolve
• Why provenance matters and how brands build meaning
• The emotional weight of losing old versions of yourself
• How to keep showing up creatively even when life gets hard
• The one belief that keeps Jake centered: Assume good intent.
This one is full of wisdom, honesty, and perspective.
ABOUT JAKE
Jake is a Creative Strategy Lead at Google Brand Studio, former Strategy Director at Instrument, cyclist, dad, and co-founder of Apogee Bikes. His work spans brand strategy, product vision, community building, and the intersection of creativity and the outdoors.
Apogee Bikes: https://apogeebikes.com
Instagram: https://www.instagram.com/jakeszy/
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outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
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