Behind The Chain
I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.
What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.
Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?
That’s why I launched Behind the Chain.
This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes.
It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.
Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.
Behind The Chain
How an Ocean Freight & Supply Chain Consultancy Founder Thinks, with Keith Gaskin
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Join us on Behind The Chain for episode #15, with Special Guest Keith Gaskin, Founder & Owner of ShiftX!
Keith's career is a demonstration of excellence to anyone working their way to the top in Logistics, from his early days having to hold his own, going on to establish himself at SEKO Logistics with his Co-Owners. His experience is invaluable, as he reflects on how to be a global sales and commercial expert across the industry, and how to win business timely and effectively.
No reason to stop now - having moved away from the freight forwarding realm several years ago, he now has a Supply Chain Consultancy empowering business in the marketplace, and is very passionate about his most recent project of founding ShiftX - a solutions orientated 4PL that supports major Brands!
Joey & Keith chat around the pillars of:
• The reasons for starting-up a new 4PL company, and the challenges that have come with it?
• What benefits do you see when combining new tech in a traditional market place?
• How is ShiftX facing up to the complexities of current affairs?
• What are your predictions for the industry over the next 5 years?
Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.
Listen & Enjoy.
Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast
Sponsors:
If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com