Behind The Chain
I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.
What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.
Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?
That’s why I launched Behind the Chain.
This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes.
It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.
Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.
Behind The Chain
Achieving the Best-in-Class Results, Global Returns E-commerce Expert: Giorgio Vitale
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Join us on Behind The Chain for episode #18, with Special Guest - Giorgio Vitale, Co-Founder & CRO of Back.Tech!
In this exclusive episode, Joey explores the world of reverse logistics with Giorgio. He enlightens us on how he sees it differently, that for too long, returns have been treated as an operational cost. Processed after the fact, based on assumption, and written off as the price of doing business. But now, Back solutions brings verification and control into the returns process, with every return being assessed before a decision is made. Condition is verified, policies are applied instantly, and the right outcome is determined upfront.
Back.Tech exists to fix a broken part of retail. Returns.
Joey & Giorgio chat around the pillars of:
• What makes a strong consumer returns network & how BackTech optimises this
• Case Study - where he has improved performance through reverse logistics
• How ESPR origins of product data has improved over the years and why is it so important to the consumer experience
• Where the biggest challenges are coming from in Global E-commerce operations
Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.
Listen & Enjoy.
Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast
Sponsors:
If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com