Behind The Chain
I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.
What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.
Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?
That’s why I launched Behind the Chain.
This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes.
It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.
Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.
Behind The Chain
Driving World-Class Consumer Experience Through Technology: Laura Davies
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Join us on Behind The Chain for episode #28, with Special Guest - Laura Davies, Director at WAIR!
In this latest episode, Joey welcomes Laura into the studio to discuss her drive for delivering a world class level of customer experience through every interaction and touch point, and to create long lasting partnerships that are scalable and sustainable.
She tells us all about 'Meeting your WAIR her Retail Geeks', autonomous AI agents specifically designed to rebuild the fashion industry in the way it should be. These personalised digital whizzkids are connected to the world’s largest retail database and are trained to optimise your inventory to maximise profits.
The Geeks expertly handle Allocations (initial distribution, replenishment, redistribution, and reordering), and planning (financial planning, Assortment planning) to ensure breakthrough forecast accuracy and precision decisions on stock management.
Joey & Laura have a chat about:
• Previously leading fulfilment operations and lessons learned along the way
• What the 3 main things are that influence customer experience when it comes to returns
• What it takes to be a great leader in Logistics
• The impact AI is going to play in the next 5-10 years for fashion eCommerce brands
Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.
Listen & Enjoy.
Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast
Sponsors:
If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com