Fork The System
Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world. Each episode will feature a professional from the growing fields of alternative proteins and animal advocacy, working to build sustainable and ethical food systems.
New episodes every other Tuesday with your host, Sherry Shu, an incoming fourth-year student at Western University’s Ivey Business School.
Feedback on the episodes is always appreciated at https://bit.ly/forkthesystemfeedback.
Fork The System
Fork The System Episode 2: Jeffray Behr
Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world.
Our second guest is Jeffray Behr, an Engineering Project Manager at New School Foods. New School Foods is a Toronto-based company producing whole-cut seafood made entirely from plants, with their inaugural product being a plant-based filet that looks, cooks, tastes, and flakes like salmon. Jeffray graduated with a Mechanical Engineering degree from the University of Waterloo in 2020.
NOTE: Since this episode was recorded, New School Foods has recently announced their expansion beyond salmon into steak and ribs! Check out this article to learn more: https://betakit.com/new-school-foods-to-expand-beyond-plant-based-salmon-to-other-meat-alternatives/
Feedback Form: bit.ly/forkthesystemfeedback
Transcript: https://docs.google.com/document/d/1fVikBLIrEHDuGK0mMHUFvZY2T3J-UlwIUIgobiLJPZw/edit?usp=sharing
Resources:
- New School Foods: https://www.newschoolfoods.co/
- Talist Job Board: https://talist.org/
- The Good Food Institute: https://gfi.org/
- Animal Advocacy Careers: https://animaladvocacycareers.org/
- Cultivating Career in Alternative Proteins (Jeffray's Podcast): https://www.buzzsprout.com/1884302
- Career Guide for Ending Factory Farming: https://www.altprotein.ca/career-guide-2
- Jeffray's LinkedIn: https://www.linkedin.com/in/jeffray-behr/