Jeffray Behr on entering and developing the alt protein sector in Canada

Our second guest is Jeffray Behr, an Engineering Project Manager at New School Foods. New School Foods is a Toronto-based company producing whole-cut seafood made entirely from plants, with their inaugural product being a plant-based filet that looks, cooks, tastes, and flakes like salmon. Jeffray graduated with a Mechanical Engineering degree from the University of Waterloo in 2020. 

Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world.

NOTE: Since this episode was recorded, New School Foods has recently announced their expansion beyond salmon into steak and ribs! Check out this article to learn more: https://betakit.com/new-school-foods-to-expand-beyond-plant-based-salmon-to-other-meat-alternatives/

Feedback Form: bit.ly/forkthesystemfeedback

Transcript: https://docs.google.com/document/d/1fVikBLIrEHDuGK0mMHUFvZY2T3J-UlwIUIgobiLJPZw/edit?usp=sharing

Substack Recap: https://open.substack.com/pub/forkthesystem/p/a-recap-of-fork-the-system-episode-9e8?r=5s965p&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 

Resources:

• New School Foods: https://www.newschoolfoods.co/
• Talist Job Board: https://talist.org/
• The Good Food Institute: https://gfi.org/
• Animal Advocacy Careers: https://animaladvocacycareers.org/
• Cultivating Career in Alternative Proteins (Jeffray's Podcast): https://www.buzzsprout.com/1884302
• Career Guide for Ending Factory Farming: https://www.altprotein.ca/career-guide-2
• Jeffray's LinkedIn: https://www.linkedin.com/in/jeffray-behr/