Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Podcasting since 2025 • 30 episodes
Under The Hood: Automotive Storytelling
Latest Episodes
How Catena-X Solved Automotive Data Sharing - Thomas Roesch, CEO, Cofinity-X EP28
🔗 THE COLLABORATION REVOLUTION DECODED Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Unde...
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Season 1
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Episode 28
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43:44
Quick Fix #3: How Many Slides Is Too Many? Stop Counting, Start Telling Stories EP27
How Many Slides Is Too Many? The Real Question Every Presenter Should Be AskingAre you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphan...
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Season 1
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Episode 27
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11:26
SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible ...
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Season 1
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Episode 26
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49:43
Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
🚛 THE TRUCK CABIN REVOLUTIONIn this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decade...
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53:25
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVEIn this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore ho...
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Season 1
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Episode 24
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49:24