Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Episode 4 - Henriette Cornet: Autonomous Driving and Urban Mobility
🚀 THE FUTURE OF CITIES DECODED
In this dynamic episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and architect of Europe's largest autonomous vehicle deployment.
🎯 KEY INSIGHTS
Silicon Valley vs. Traditional Automotive
Henriette reveals the cultural divide driving breakthrough innovations between tech giants and traditional manufacturers.
The Vehicle Size Revolution
Discover why Tesla's robotaxis are shrinking while European pilots use larger shuttles, and the psychology behind shared mobility acceptance.
City Government Power Play
While tech companies compete, cities are becoming the power brokers of the mobility revolution with strategic approaches to autonomous technology.
💡 PRACTICAL TAKEAWAYS
- Positioning mobility technology for maximum city adoption
- Why environmental messaging isn't enough – and what works instead
- The counterintuitive approach to scaling autonomous technology
🌟 ABOUT YOUR GUIDE
Dr. Henriette Cornet combines technical expertise (Technical University of Munich) with implementation experience across Europe and Silicon Valley, providing cutting-edge insights through Urban Innovate.
Ready to discover the stories behind the steering wheel?
"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.