Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Episode 7 - Giovanni Azzara, Easyrain: the impact of rain on autonomous driving
🌧️ THE SAFETY REVOLUTION DECODED
In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions.
🎯 KEY INSIGHTS
The Innovation Speed Divide
Giovanni reveals how Chinese automakers move at lightning speed compared to European counterparts who demand perfection before implementation, and why this cultural difference is reshaping the global automotive landscape.
The Software-First Transformation Strategy
Discover how Easyrain pivoted from selling complex hardware to positioning their DAI software as the essential "brain" that makes autonomous vehicles safe in adverse conditions.
The Robotaxi Reality Check Revolution
Learn why current autonomous driving systems fail in rain and snow, limiting robotaxis to sunny geofenced areas, and how this creates a massive market opportunity for safety-first solutions.
💡 PRACTICAL TAKEAWAYS
- Leverage Cultural Speed: Adapt your innovation timeline to match regional market expectations – Chinese fast-tracking vs. European validation requirements
- Lead with Software Value: Position software solutions as the core intelligence rather than supporting tools to simplify stakeholder buy-in
- Target Regulatory Bodies: Engage with NCAP and insurance companies early to influence safety standards and create market pull
- Use Visual Proof Points: Deploy video demonstrations and live test drives to overcome technical skepticism across different cultures
🌟 ABOUT YOUR GUIDE
Giovanni Azzara brings over two decades of experience bridging technology and business development across automotive, interactive TV, and media industries. His unique background in software engineering and storytelling helped transform Easyrain's go-to-market strategy, leading to partnerships with Hyundai and NVIDIA certification. Currently spearheading the company's mission to make autonomous driving safe in all weather conditions.
Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #AutonomousDriving #SafetyTech #AutomotiveInnovation
"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.
"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.