The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
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The Dave Bess Show
The Real Story Behind 526 Podcast Episodes and One Big Niche Decision (With Special Guest-Lawrence Neal)
Lawrence Neal had built a growing podcast with 30,000 downloads a month - then he torched it all to serve a tiny niche.
After 13 years and 526 episodes, my Irish brother (who's actually British) has become the go-to voice for high-intensity training gym owners. But the journey wasn't a hockey stick....it was filled with plateaus, fear, and the terrifying decision to cut his audience by 80%.
Without this radical focus, he'd still be jumping between ideas instead of deeply serving the community that desperately needed his voice.
In this episode, you'll discover:
- Why fewer downloads actually means better business (with real numbers)
- The Tim Ferriss fear-setting exercise that gives you courage for big decisions
- How to stay consistent for 13 years without burning out
- The moment Lawrence knew he had to burn boats and go all in
- Why passion beats profit every single time
If you're struggling with focus and wondering if you should niche down, this episode will give you the clarity you need.
Want to create a signature offer and learn how to sell it? Check out coachdavebess.com