The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
Episodes
30 episodes
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
I drive 45 minutes twice a week to Fitlab AZ. Most gym owners beg for leads - Carter and Brandon's are trying to pump the brakes because they don't want to grow too fast....Since January, FitLab AZ has 3x their membership through zero pa...
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44:52
Why Some Gym Owners Charge $500.....While Others Charge $5,000 (for the same program)
What the heck makes a premium offer worth $5,000?Keith has invested north of six figures with me over five years. Not because I had better workouts or fancier equipment. Because I understood something most gym owners miss completely....
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10:58
Special Guest Jeff Weinacht: The Man Who Only Markets to Moms in a Town of 10,000
Jeff Weinacht had built a successful transformational program in his small Midwest town. But when I asked him one simple question, everything changed: "Out of your 80 transformational clients, how many have been moms?"The answer: 75 out ...
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Episode 28
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44:54
I Almost Fist-Fought My Mentor Over This Advice (He Was Right)
When my mentor told me I had to design my solution for ONE person, I wanted to throw hands.Coming from the gym industry where "serve everyone or go broke" was gospel, this felt completely backwards. I was building my first high-ticket pr...
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Episode 27
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11:23
The Real Story Behind 526 Podcast Episodes and One Big Niche Decision (With Special Guest-Lawrence Neal)
Lawrence Neal had built a growing podcast with 30,000 downloads a month - then he torched it all to serve a tiny niche.After 13 years and 526 episodes, my Irish brother (who's actually British) has become the go-to voice for high-intensi...
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Episode 26
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40:29
I Built My Business Around a Tom Cruise Movie
I was living in quicksand.....successful but stuck. Then my wife asked one question that led to a 4-hour conversation that changed the direction of my life. This is the never-told origin story of Project 27, born from counting 27 seats in my ho...
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Episode 25
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9:55
This Gym Owner Only Works With Women Over 44 and I'm Stealing Her Playbook with Special Guest Trista Parr
Trista Parr was a radio DJ who got into fitness after receiving stalker threats when she became a mom. Ten years later, she runs an all-women's gym serving only women 44+ and gets 5-10 genuine conversations weekly from just posting authenticall...
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30:55
This Simple Offer Change Added $10K Monthly Revenue
If I'm confused by your offers after working with hundreds of gym owners, your clients definitely are too.Confused clients don't buy. Most gym owners have offers scattered everywhere - changing monthly with no connection between programs...
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14:23
This Gym Owner's Epiphany About His Top 15% Clients Broke My Brain
A gym owner realized all his favorite clients were women over 40 who needed to lose 25 pounds. That clarity changed everything. The BUILD pillar reveals your dream client hiding in your top 15%, plus the AI Content Architect that turns 30 minut...
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9:08
I Built a Six-Figure Movement with 25 Clients (Without Paying $1 in Paid Ads)
After working with hundreds of gym owners, I discovered your favorite clients are almost always your highest-paying ones. The 3M Model shows you how to build a six-figure movement with just 25 dream clients. BUILD content engines, C...
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11:31
The Pause Method: How to Stop Reacting and Start Responding Like a Leader | Special Guest: Josh Price
Yesterday I almost threw my phone through a wall and cursed in front of my 5-year-old for the first time. Then I remembered "the pause."My best friend Josh Price developed this framework after studying the Bible for six years and noticin...
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34:18
Why Your Favorite Clients Are Your Highest-Paying Clients (And How to Get More of Them)
What if the secret to building a six-figure fitness business isn't getting more clients... but getting the right clients?I've worked with hundreds of gym owners, and here's what I've discovered: your favorite top 10 clients are ...
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11:31
Why Your High-Ticket Program Will Fail (3 Fatal Mistakes)
I made $40K in 30 days launching my first high-ticket program and thought I had it figured out. I was dead wrong. Three massive mistakes nearly killed everything, and I see gym owners making these same errors today. The worst part? Most people ...
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21:40
The 4 Million Dollar Habits That Every Gym Owner Needs
I signed more clients in 21 days than the previous three months. I'm in the best shape of my life. I'm spending more time in my Bible than ever. All because I stopped chasing tactics and focused on four simple daily habits. While everyone's imp...
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18:12
5 Questions That Close Every High-Ticket Sale
I'm breaking down my favorite sales framework after teaching high-ticket sales to 30+ cohorts since 2021. The "Sell the Hell" framework is more important than pitching, rapport building, or objection handling. It's the only tool you need ...
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12:40
The Secret Sauce Behind $3,000+ Fitness Programs
I'm revealing the secret sauce behind every successful high-ticket fitness program......and it's not what you think. After coaching hundreds of gym owners since 2020, I've learned you can't sell a $3,000 program based on workouts, nutrition, an...
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14:23
How 1,000 Subscribers Will Fill My Gym
I'm breaking down my quest to get 1,000 newsletter subscribers—and why it's the most important metric for my gym's success. While most fitness newsletters are generic garbage with awful open rates, our "Fit Forever Moms" newsletter hits 70% ope...
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13:03
The Chat GPT Thread That Every Gym Owner Needs.
I'm revealing the ChatGPT thread that changed everything for my content creation—my clients call it life-changing. "Book of Thoughts" solved the 30-40 minute content problem. Your best ideas don't come at your computer—they hit during walks, wo...
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13:28
The $100K LinkedIn Post That Changed My LIfe.
I'm breaking down the LinkedIn post that generated over $100K from one client. The secret wasn't the post itself.....it was shifting from generalist to specialist. I was tired of sounding like every other gym with recycled "busy professionals o...
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14:42
The Life-Sized Teddy Bear That Changed How I Sell
I'm opening up about one of the most embarrassing moments of my life.....showing up to my ex-girlfriend's workplace with a life-sized teddy bear, only to get rejected so hard she had a panic attack and threatened a restraining order.Here...
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14:32
Why Your High Ticket Program Isn't Selling (It's Not What You Think)
Most gym owners think they need more clients to make more money.They're dead wrong.In this episode, I'm breaking down the ONE rule that separates struggling gym owners from those building six-figure movements. It's the rule I igno...
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18:35
What to Say When Someone Stops You at the Grocery Store (The 20-Second Statement That 5x'd My Leads)
Someone stops you at the grocery store and asks "What do you do?" and most gym owners fumble this moment with generic answers that kill conversations, but I'm going to teach you exactly what to say with the Movement Statement - a 20-second form...
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14:40
The Trust Recession is Here: Why Your High Ticket Offer is Failing (And How to Fix It)
I almost lost everything because I broke the ONE rule that matters in high ticket coaching.My mentor told me: "One avatar, one solution." I ignored him. I wanted to serve everyone.For three years, I got lucky during the "golden er...
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18:35
Why Paid Ads Aren't Working in 2025 (And What Gym Owners Should Do Instead)
I'm breaking down why the traditional "volume game" of paid advertising is leaving gym owners with broken bank accounts and empty souls. After working with gym owners across the world for five years, I'm sharing the fundamental misalignment bet...
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17:08
Half a Million Dollar Nutrition Empire (Without a Single Ad): How Jen Broxterman Built 500+ Clients Using Only Her Website
I'm bringing you the best nutrition coach in the world - Jen Broxterman - who built a $500k nutrition empire with 500+ clients without spending a dime on Facebook ads.While everyone's chasing social media followers and running expensive ...
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25:03