The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
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The Dave Bess Show
I Almost Fist-Fought My Mentor Over This Advice (He Was Right)
When my mentor told me I had to design my solution for ONE person, I wanted to throw hands.
Coming from the gym industry where "serve everyone or go broke" was gospel, this felt completely backwards. I was building my first high-ticket program and thinking about all the different people I could help - executives, moms, athletes, everyone.
Then he stopped me dead: "Dave, that's exactly why most gyms struggle."
Five years later, that one conversation changed everything. Keith found me on LinkedIn because my content spoke directly to him - not as a demographic, but as a person. He's now invested six figures and we're flying to California together next week.
In this episode, you'll discover:
- Why serving everyone means serving no one
- The difference between band-aid solutions and bridge transformations
- How to identify clients who light up your soul (not just demographics)
- The internal dialogue your dream client has at 2 AM
- Why premium clients actually repel generic messaging
- How Keith's story proves the power of crystal-clear positioning
If you're tired of vanilla content and generic offers that sound like every other gym, this episode shows you exactly how to become THE choice instead of just A choice.
Your dream client is scrolling right now, looking for someone who gets them. Stop hiding behind "everyone" and start serving the one.
Want to create a signature offer and learn how to sell it? Check out coachdavebess.com