The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
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The Dave Bess Show
Special Guest Jeff Weinacht: The Man Who Only Markets to Moms in a Town of 10,000
Jeff Weinacht had built a successful transformational program in his small Midwest town. But when I asked him one simple question, everything changed: "Out of your 80 transformational clients, how many have been moms?"
The answer: 75 out of 80.
That moment led Jeff and his team to make the boldest decision in their business history.... become specialists who only markets to moms in a town of 10,000 people. While everyone said "you have to serve everyone or go broke," they did the complete opposite.
The result? Josh went from refusing social media for 12 years to posting daily content. Tina is having more conversations than ever. And Jeff has never been more excited to show up to work.
In this episode, you'll discover:
- Why his mom's transformation 20 years ago planted the seed for this movement
- The fear-based thinking that keeps gym owners serving "everyone"
- How going all in on moms created unstoppable team alignment
- Why they don't let clients weigh themselves for 8 weeks
- The real transformation they promise (hint: it's not weight loss)
- How three personalities create multiple organic pipelines in one small town
This is a masterclass in building a movement around one specific person - and why it's the future model for gym owners in 2025 and beyond.
Want to create a signature offer and learn how to sell it? Check out coachdavebess.com