The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
I drive 45 minutes twice a week to Fitlab AZ. Most gym owners beg for leads - Carter and Brandon's are trying to pump the brakes because they don't want to grow too fast....
Since January, FitLab AZ has 3x their membership through zero paid ads. They raised prices to slow growth because they're obsessed with one thing: serving their person better than anyone else in Arizona.
While other gyms chase anyone with a credit card, Carter and Brandon built a movement around 25-50 year old professionals who want premium equipment, world-class community, and a non-distraction place to workout without all the crazy amenities.
In this episode:
- How to 3x growth with organic content only
- The "no distractions" gym model that works
- Why slowing growth actually increases profits
- Building culture that makes clients drive 45 minutes
Want to create a signature offer and learn how to sell it? Check out coachdavebess.com