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The Spin Nation Podcast: Decoding Canadian Perspectives
Spin Nation: Decoding Canadian Perspectives examines how political, media, and societal narratives take shape across Canada.
Hosted by 996 Advisors, the podcast forms part of our ongoing analysis of reputation risk, providing insight into how narratives emerge, gain authority, and influence trust among Canadian stakeholders.
We look at the data behind the spin.
We break it all down—the people, the strategies, and the numbers behind the spin. If you want to understand how the story is being shaped, this is your podcast.
The Spin Nation Podcast is hosted by Laurel Ostfield and Emmanuel Caisse - Two Canadian news and political junkies who are also the founders of 996 Advisors.
The Spin Nation Podcast: Decoding Canadian Perspectives
How News Influencers Are Reshaping Media in Canada
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Trust in traditional media is shifting—and with it, how narratives are formed in Canada.
As part of its newsfluencer series, Laurel Ostfield and Emmanuel Caisse speak with Karman Wong, former CP24 journalist and co-host of Can’t Be Censored, about the rise of news influencers and the changing media landscape.
Drawing on her experience in journalism and communications, Karman breaks down why traditional media is struggling to maintain trust, how long-form platforms are reshaping audience expectations, and the growing role of individual creators in interpreting the news.
The conversation explores:
- The structural pressures facing broadcast journalism
- The shift from institutional trust to individual trust
- The role of podcasts and YouTube in providing context and interpretation
- The influence of algorithms on content and audience development
- What this means for political communication in Canada
For leaders, communicators, and anyone tracking narrative risk, this episode offers a clear view of how influence is evolving—and where it’s heading next.
