Why Every Company Needs a Circular Strategy: Mariya Simon Artwork

Business as Unusual

Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.

All Episodes

Business as Unusual

Why Every Company Needs a Circular Strategy: Mariya Simon

August 12, 2025 • Business as Unusual • Season 1 • Episode 2

Step into the future of sustainable business with Mariya Simon, a pioneering force in circular economy implementation.

As a Senior Environmental Advisor at Rambol with over 13 years transforming the construction sector, Mariya unpacks the urgent shift from linear to circular business models.

This episode reveals why industries face a 'Kodak moment' if they don't embrace business innovation and long-term value creation through reuse and repair.

Explore how accelerating ESG-focused regulations like Digital Product Passports are driving this transition, creating massive opportunities for green procurement and take-back systems.

Mariya highlights the untapped potential and low-hanging fruits for companies to start their circular strategy today. Don't miss her unique leadership insights into a more resilient future.

Follow for candid conversations on strategy, sustainability, and smart business.

Brought to you by Vyve: https://www.vyve.no/

Produced by Amplitude Ventures Consulting: Your Partners in Early-Stage Venture Building - https://amplitude.ventures

__________________________________________________________________________

If you enjoyed this episode follow us on socials below:

Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1

LinkedIn: https://www.linkedin.com/company/107639644/admin/dashboard/

Instagram: https://www.instagram.com/vyve.ai_official?igsh=cml1Y2dzN2lvOTh5&utm_source=qr

TikTok: http://www.tiktok.com/@vyveai

Facebook: https://web.facebook.com/profile.php?id=61576946198668&sk=about

Brought to you by Vyve.