Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.