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Business as Unusual
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.
Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.
We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Business as Unusual
Turning Sustainability Into a Core Business Strategy
Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation.
In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.
Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.
👉 Follow for candid conversations on strategy, sustainability, and smart business.
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