Business as Unusual
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.
Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.
We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Business as Unusual
Integrating Sustainability Through Strategic Business Thinking || Kristin Hidle Vinje
What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable?
In this episode, Sara Fossum speaks with Kristin Hidle Vinje, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation.
They explore how Kristin’s firm, DRIV, helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies stall at implementation, and how cross-functional teams, verified emissions data, and culture-driven programs unlock real results.
Relevant for leaders serious about turning sustainability strategy into long-term business value.
Follow for candid conversations on strategy, sustainability, and smart business.
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