#7: EXPERT: Doing Well by Doing Good and Purpose-Driven Innovation: Lorena Muñoz Artwork

Business as Unusual

Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.

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Business as Unusual

#7: EXPERT: Doing Well by Doing Good and Purpose-Driven Innovation: Lorena Muñoz

November 18, 2025 • Business as Unusual • Episode 7

In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings.

With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.

Together, they explore:
- How true sustainability is built through culture—not just compliance
- Why engaging directly with affected communities leads to smarter product innovation
- How transparency and supplier relationships create competitive advantage
- What shrinking humanitarian budgets mean for innovation and resilience
- The real challenges of humanitarian supply chains
- Why companies must rethink their role in delivering both profit and positive impact

If you’re working in ESG, humanitarian innovation, sustainability strategy, human rights due diligence, or purpose-driven product development—this episode is full of grounded insights you can actually use.

Learn more about bright products: https://bright-products.com/

👉 Subscribe for candid conversations on strategy, sustainability, and smart business.

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