The System for Everything

15: The System for Staying Offline While Running an Online Business with Sarah Erickson

Julie Fried, Business & Systems Strategist

What if the key to growing your business was actually less time online? That’s exactly what we’re diving into with today’s guest, Sarah Erickson, the intentional brand designer behind Sarah Ann Design. Sarah helps creatives build unforgettable brands without living on Instagram. 

We chat about the systems she uses to stay mostly offline while still booking dream clients, her Pinterest-first strategy that works 24/7, and the magic of personalized client experiences. If you’ve ever felt like visibility equals value, this episode is your loving but firm wake-up call.

3 Key Takeaways:

  • The secret to an evergreen marketing strategy that doesn’t rely on social media
  • How to build a systems-driven brand experience that speaks for itself
  • The mindset shifts that help you resist the scroll and reclaim your time

Find It Quickly

  • 00:14 - Meet Sarah Erickson: Intentional Brand Designer
  • 01:25 - Collaborating on Templates: A Fun Project
  • 03:18 - Assistive Reboot: Getting Out of a Bad Mood
  • 05:51 - Running an Online Business While Staying Offline
  • 10:38 - Effective Systems for Client Communication and Marketing
  • 18:01 - Reclaiming Attention and Time from Social Media
  • 21:28 - Promoting Sarah's Courses and Offerings
  • 23:43 - System Shutdown: Romanticizing the Boring

Connect with Sarah