The System for Everything
Imagine if your funniest business-savvy friend handed you a life cheat sheet every week. That’s The System for Everything — quick, relatable episodes packed with real tips, real talk, and way too many reality television references. Hosted by Julie Fried, it’s the podcast that proves systems don't have to be boring. If you love practical tips but need them served with a side of sharp wit, this is your new favorite system.
Whether you're a small business owner, creative entrepreneur, busy parent, or just someone trying to get your life together, this podcast is for you. Expect bite-sized episodes on productivity hacks, time management, marketing strategies, business systems, home organization, content creation, and surviving motherhood with a to-do list in hand. With topics that span from scaling your business to systemizing your grocery list, from daily routines to automation, The System for Everything helps you work smarter, live better, and laugh while doing it.
Connect with Julie:
dallasgirlfriday.com
instagram.com/dallasgirlfriday
Access the Death Folder:
dallasgirlfriday.com/death-folder
The System for Everything
17: The System for Growing Your Email List Without Feeling Spammy with Dawn Richardson
Ever wondered why you dread building your email list? What if I told you it's not about spam—it’s about showing up with heart, humor, and strategy?
In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build email systems that feel authentic, not icky.
This episode is brought to you by The Entrepreneur's Death Folder:
If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.
3 Key Takeaways:
- Reframing email marketing from sleazy to service: it lives in your subscriber’s inbox (not the public feed), and they're asking to hear from you.
- Tools you’ll love: why Dawn’s Mac‑chooser quiz and countdown‑timer opt‑ins outperform generic freebies—and what you can do today to start using them.
- Automation with personality: welcome sequences, segmentation, and cleaning your list—done with your voice, so it always feels human.
Find It Quickly:
- 01:16 - System Reboot: Fun and Personal Questions
- 03:03 - Email Marketing Fears and Misconceptions
- 05:06 - Personal Experience with Email Marketing
- 08:36 - Effective Email List Growth Strategies
- 13:23 - Email Marketing Frequency and Best Practices
- 17:42 - Cleaning Your Email List
- 18:29 - The Entrepreneur's Death Folder
- 19:04 - Bringing Your Voice into Automations
- 19:29 - Creating an Engaging Welcome Sequence
- 22:56 - Segmenting Your Audience Effectively
- 26:41 - Building Real Relationships with Subscribers
- 31:09 - Getting Started with Flodesk
- 33:56 - Systems Shut Down
Mentioned in this Episode:
Connect with Dawn: