The System for Everything
Imagine if your funniest business-savvy friend handed you a life cheat sheet every week. That’s The System for Everything — quick, relatable episodes packed with real tips, real talk, and way too many reality television references. Hosted by Julie Fried, it’s the podcast that proves systems don't have to be boring. If you love practical tips but need them served with a side of sharp wit, this is your new favorite system.
Whether you're a small business owner, creative entrepreneur, busy parent, or just someone trying to get your life together, this podcast is for you. Expect bite-sized episodes on productivity hacks, time management, marketing strategies, business systems, home organization, content creation, and surviving motherhood with a to-do list in hand. With topics that span from scaling your business to systemizing your grocery list, from daily routines to automation, The System for Everything helps you work smarter, live better, and laugh while doing it.
Connect with Julie:
dallasgirlfriday.com
instagram.com/dallasgirlfriday
Access the Death Folder:
dallasgirlfriday.com/death-folder
The System for Everything
20: The System for Building a Brand That Actually Feels Like You with Dakota Hersey
If your brand colors (or messaging) don’t spark joy, it’s time for a reboot. This week on System for Everything, I’m joined by Dakota Hersey, founder of More Than Creative. After growing a successful photography business, she’s back to her first love—helping small business owners market and sell their talents authentically.
Dakota doesn’t just design brands that look good. She helps creatives and service providers build brands that make content creation feel easy, client communication feel seamless, and the whole marketing process feel a little more like you. She’s passionate about bringing marketing back to its original purpose: to connect, communicate, and serve.
This episode is brought to you by The Entrepreneur's Death Folder:
If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.
Find It Quickly:
- 01:23 - System Reboot
- 03:21 - Building a Brand That Feels Like You
- 09:36 - Creating a Cohesive Client Experience
- 13:54 - Collaborative Rebranding and Marketing Strategies
- 16:40 - Sustaining Your Brand Presence
- 24:19 - System Shut Down
Connect with Dakota:
- Website: morethancreative.co
- Instagram: instagram.com/morethancreative.co
- Instagram: instagram.com/dakotaherseyphotography
- Podcast: open.spotify.com/show/2mMUHHCACRx71ETK4P4PGV